I got an email from a friend this morning that started off with:
“Are you proud to be Jewish?
Do you fast on Yom Kippur?
Do you like good, homemade cheesecake?
If you answer yes to any of the above, this celebration is for you!"
Shavuos is a very Jewish event! We celebrate with delicious dairy foods, ice cream, cheesecake, blintzes, etc. We are commemorating a day 3335 years ago, when the Jewish people received the 10 commandments from Hashem. It's the day that Hashem said, you are my people. It's the day that we entered and created a relationship that can't break. It's the day that regardless of my level of observance of the mitzvot, I celebrate being part of the Jewish people.
Shavuot is also the day we chose to be Jewish and accepted to do as many mitzvot as we can. It's the day that we said our children will be the guarantors of Judaism's survival.
I realized we are marketing it all wrong. We are marketing the physical enjoyment and pleasure of the Shavuot celebration. Perhaps it would be better to market Shavuot as the day you celebrate the anniversary of your connection with Jewish spirituality.
What do you think about which marketing works better?
I hope you can make it this Friday at 5:00 PM at Chabad.
Not in town? find a Chabad nearby to hear the 10 commandments at www.HarfordChabad.org/Centers (their service may be at a different time).
May we all merit to receive the Torah with joy and may it have a personal impact on our spiritual journey.
Rabbi Kushi Schusterman
